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Document: Using Mind Mapping to Present Marketing Research Findings to Clients Arrow_right_green

profile image Troy McCaw
over 4 years ago
Description: Presenting the findings of a research study to the client is the apex of the entire research process. Figuring out how to present these findings in way that the client can easily understand, is, therefore, a crucial part of any market researcher’s job. One way to present these findings is by using a Mind Map.
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Tags: research clients marketing presentation

Map: Main Research Objective: To Find Out How Well the Big, Beefy, Juicy Burger Performed Among Consumers on the Dimensions of Taste, Name Preference, and Intent to Buy Arrow_right_green

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Mind Map: Main Research Objective: To Find Out How Well the Big, Beefy, Juicy Burger Performed Among Consumers on the Dimensions of Taste, Name Preference, and Intent to Buy
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