SWOT analysis

Map Branches

• Opportunities
  • Seeking for answers to ...
    • What is possible?
      • Generating alternatives
      • Mind mapping
    • What is feasible?
      • Narrowing
    • What is appropriate for us?
      • Choice from alternatives
  • Seven sources of opportunities according to P. Drucker
    • Unexpected occurences
    • Incongruities
      • In process logic
      • Between economic realities
      • Between expectations and results
    • Process needs
    • Industry and market changes
    • Demographic changes
    • Changes in Perception
    • New knowledge
  • Evaluation of opportunities
    • How long does it take to close the window of opportunity?
    • Will we have to compete with someone else? Is it apparent for others too?
  • Is it possible to find synergies with someone else?
  • We try to utilize the opportunities
• Threats
  • Seeking for answers to ...
    • What can endanger our plans from the outside?
    • What should we prepare to?
      • Crisis management
      • Safety plans
  • M. E. Porter's model of five forces
    • Existing competitors
    • New entrants
    • Substitute products
      • Uspokojují stejnou potřebu
    • Bargaining power of suppliers
    • Bargaining power of buyers
  • Macroenvironment influences
    • Political
    • Economical
    • Social
    • Technological
  • We try to minimize the influence of threats
• Weaknesses
  • We try to overcome the weaknesses
  • People need to be aware of the weaknesses - this seems to be a problem sometimes
  • What constraints do we have?
    • How to overcome them?
      • If it is not possible to overcome the bottlenecks we should adjust the other flows using theory of constraints
    • Processes
    • Capacities
  • In what are the competitors ahead?
  • What are the complaints of our customers?
  • Seeking for answers to ...
    • What are we vulnerable in?
    • What could be done better?
• Strenghts
  • We want to build and improve our strenghts
    • Creating barriers to competitors
    • Determination of maneuvering space
  • Evaluation of key resources
    • Substitutability
    • Imitativeness
    • Scarcity
    • Value
  • Capital available
    • Natural
    • Social
      • Networks
    • Manufactured
      • Infrastructure
      • Technology
    • Financial
    • Human
      • Skills
      • Knowledge
  • Seeking for answers to ...
    • What are our special advantages?
    • In what sense we are better tahn the others?

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