Leading Edge Trading

Map Branches

• ~ Improving Client Success ~ Scaling Training ~ Add Value ~ Support Premium Pricing
  • Use of Video Key
    • Higher perceived value
    • Stand out vs. competition
    • Improved learning = More client success
    • High ROI addition, in both marketing and and service
  • Membership site
    • Initial content
      • Video Lessons
        • Basic series - trial members
          • Basic Room Concepts
          • Abbreviations & Terms
          • Walkthrough of one full day
        • Silver series
        • Gold series
        • Platinum series
    • Updated & Timely content
      • Daily Video recap
      • Weekly Webinar
      • Forums
    • Benefits
      • Engage & interact
      • Increase retention & upgrade %
      • Customizable content access by plan
      • Effectively Scale training
      • Increase actual and perceived value
      • Improved client success
  • "Assistant Trader"
    • Another Trader customer facing
    • Video tutorials
    • Daily recaps
    • Forum admin & help
    • Assist training gold/plat
  • Site redesign
• Getting Customers
  • Traffic
    • Facebook
      • + Amazing audience targeting
      • + Target ideal buyers
      • + Under $1.00 per click
      • + Large volume of traffic accessible quickly
      • + Easier to work with
      • - Not actively seeking info
    • Google
      • + For search ads, targeting active seekers
      • + Likely higher conversion %
      • + Display Network follow up with FB traffic via Remarketing
      • Significant traffic, but may take longer to ramp up
      • - Hard to work with
      • - Higher cost, poss $3-$5+ per click
  • Sales Funnel
    • Landing page
    • Free trial Signup
    • Welcome video
    • Email login to room & membership site
    • Video tutorials - Basic Series
    • Trading room
    • Membership Site Content
    • Additional training

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