Streetcombing
Streetcombing: find ideas on the streets>
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more info on www.straatjutten.nl
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Free E-book
The streetcombing e-book contains 365 pictures from the streetcombers first year. Highly useable to generate ideas.(even thought the text is in Dutch). Get if for free on www.straatjutten.nl
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Contact
Richard Stomp
WowIdeas
+31 6 13620713
richard@wowideas.nl
www.straatjutten.nl
www.wowideas.nl
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Workshop
The best way to learn streetcombing is to book a workhop with the inventer of streetcombing, Richard Stomp. You might enjoy doing it with your team: It's Great Fun!
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STREETCOMBING
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Ideas don't live in meetings. They live out there. you'll find them when you hit the streets. Too many marketeers stay inside their companies and miss out on great oppportunities. Streetcombing challenges you to get out and start looking again.
Read on and learn how.
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The best Ideas
are OUT there
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..........Combing?
Ideas are everywhere. Once you learned the principles of streetcombing you can use them anywhere: you can go museum-combing, Ikea-combing, newspaper-combing, Internet-combing, travel-combing and so on...
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Example 1
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Wall of beer
Beer crates on a balcony. People used them to build a wall.
The concept behind this is
Putting objects to other use.
Now Just ask yourself: Which objects can I put to other use?
(You might take a look at the packaging of your product)
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Design-sugar
Nicely designed sugar lumps. You can put them on the edge of your cup.
Ordinary lumps cost 69 cts/kilo
These degin lumps: 96 euro per kilo.
Concept: put the product in anonther context: sugar as a present instead of groceries.
Now look for things you can put in another context
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Hansel & Gretel
This is an electricity house.
Usually they are dull.
Untill you paint them into the house of Hansel and Gretel.
Concept? add fun to dull objects
Now take that concept to your own business. Look for dull objects and start adding fun to it.
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Example 2
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Example 3
