Hyper localized Issues Reporting

Map Branches

• Marketing model
  • Google Adwords
    • $12k
  • Facebook ads
    • $6k
  • Tabling
    • $6k startup
    • $2k annually
  • Blog advertising
    • $12k
  • Conference birddogging
    • .25 fte
      • $25k
  • Speakers bureau
    • .25 fte
      • $25k
• Praxis
  • Work with other reporting organizations
  • Hold annual reviews/symposiums
    • $12,000
  • Hold quarterly user meetings
    • $8,000
• Year one
  • Reporting
    • Knight foundation
      • .125 FTE
        • $12,500
    • Community
      • .125 FTE
        • $12,500
      • Local funders, participants
  • Implementation
    • Start out with PVD city
    • Identify meetings and schedules
      • Create updateable database
        • .25 FTE
          • $25k
        • $5,000
    • Recruit volunteers
      • marketing
        • $3600
      • Training
        • .25 FTE
          • $25k
      • Support
      • .25 FTE
        • $25k
    • Get interns
      • Identify meetings and schedules
        • Tracking
      • .25FTE
        • $25k
    • Get web site set up
      • Use RIFuture as a basis
        • $5,000
      • Create bidding process
        • $32,000
        • Assignment room
          • Combine editorial w/vox populi
    • Set up infrastructure
      • .25 FTE
        • $25k
      • Hosting
        • $500 month/$6,000 total
    • Develop business plan
      • .25 FTE
        • $25k
    • Identify investment funds
      • .25 FTE
        • $25k
    • Equipment
      • $24,000
        • Recording equipment
          • Including audio
      • Veotag
        • $12,000 per year
      • Graphics screen
        • $10,000
      • Set itself
        • $4,000
    • Space
      • Space for set
      • Space for office
      • Security for equipment
      • $16k annually
    • Professional recording
      • 6 per year
        • $12,000
    • Professional editing
      • 6 per year
        • $24,000
    • Create open source issue rating tool
      • $64,000
        • Allows people to do their own ratings/rankings
    • Weekly reporting
      • Graphics screen
        • $104,000
    • Supplies
      • Food
        • $3,000 annually
      • Office
        • $2,000 annually
      • Computer
        • $3,000
      • Furniture
        • $2,000
      • Phone
        • $1,200 annually
• Delivery model
  • News reporting
    • Use a graphic set
      • Uses blue screen
    • Graphics card
      • Allows
  • Real time raw video
    • Volunteer video tagging
      • Veotag
    • Hosting
  • YouTube
  • Raw coverage available to ALL for editing?
• Project name
  • Quahog
  • What cheer
  • New-Branch
  • Rhode Island Citizen's TV
  • Rhode Island Chowdah
• Recording model
  • Training for all
  • Bids for coverage
  • Paid coverage
  • New-Branch
• Operations
  • Web site
    • Joomla
    • Duplicable as indepenedent installation
    • Includes ability to do beats
  • CRM
    • BatchBlue
      • Easy to set up, easy to track
    • Eventually SugarCRM
    • Donors, volunteers, journalists
  • Bidding system
• Money
  • Use knight as seed money
  • Get other early stage investors
  • Work towards profitability
• Focus on
  • Transportation
  • Energy
  • Land Use
  • Water use
  • Providence city
  • Statehouse
  • DIFFERENTIATOR -
    • CITY STATE
      • Can cover issues during these critical times
      • Municipal and statewide
• New-Branch

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