Map Branches

• Stupidity
  • So many unnecessary failures
  • Default Thinking
    • (untitled branch)
  • Mobile Default Thinking
  • "stumbling progress"
    • Disruptive tech not deeply understood
    • All technologies/efficiencies are not in place
  • 2020?
    • How much failure is required?
    • How much of this conference will be default thinking?
• Pain
  • Value > Pain
  • Remember: SMS was a UI disaster
  • Pain hides in little tiny hard to reach corners....
  • Power of the mundane...
    • No waiting
    • phone# = SMS#
    • iPod accelerated scrolling
  • 2020?
    • Ethnography >> UI design?
    • Or will users evolve?
• Data
  • Trend: Functionality obsession -> Data Obsession
  • Media consumption
  • Access
    • Want everything with them all the time
    • Mobile Gmail Story
  • 2020?
    • What will be media in 2020?
    • What will be my digital footprint?
• Security
  • 2020?
    • Will this always keep us from a safe mutual exchange?
      • (untitled branch)
    • Will there always be a security arms race?
  • Protection model to a 'safe merge'
  • By far, the quickest way to kill a product
    • Corp Gmail
    • Laptop
  • Trend: Keep people digitally safe
• User
  • 2020?
    • Will lead users change our concept of 'ease of use'?
      • (untitled branch)
    • Will Tribes take design away from us?
      • (untitled branch)
  • New Curve
    • "Tribes"
      • Blog Ecosystem: LifeHacker -> Hawkwings -> Hacker
    • (untitled branch)
  • Classic Curve
    • (untitled branch)
      • No longer 'early adopters'
      • "lead users" are diverse

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