Strategy of preeminence

Map Branches

• Maximize (1 comment)
  • Business
    • # of clients
    • Avg $ sale
    • Sales per client
  • Services
    • Problem solver
    • Client
      • Looks good
      • Achieves goals
  • Staff
    • All in sales
    • All provide ideas
  • Comparative
    • Better than competition
    • Borrow success practices
  • Success
    • Break through barriers
    • Multiple sources of income
• Thinking
  • Naming
    • Customer
    • Client
  • Profit
    • Think long term
  • Clients
    • Understand their needs
    • Trusted advisor
    • Protect their interests
  • Strategy of preeminence
    • Valued friends
    • Rewarding
    • Profitable
    • For
      • You
      • Them
• Who are you?
  • USP
    • Unique
    • Selling
    • Proposition
  • Advantages / Benefits
    • Buying from you
    • Identify ideal results
    • Unique
      • Tell them about it!
• Risk
  • Primary obstacle
  • Remove
  • Reverse esreveR
• Bigger Better Happier
  • Responsibility
    • Understand their needs
      • Cross-sell
        • Improve their result
        • Another product
      • Add on
        • Better
        • Larger
    • Explain alternatives
    • Explain options
  • Help
    • Client
      • Better result
      • More benefit
    • You
      • Satisfaction
      • $
  • Increase size of sale
• Testing
  • Use the results
  • Compare
  • Everything
• Host-beneficiary
  • Complementing
  • Not competing
  • Complementary products/services
    • After
    • Along with
    • Before
  • Other companies
    • Their clients -> your prospects
    • Relationships
    • Goodwill
• Referrals
  • Referred clients
    • Refer others
      • Self-perpetuating
    • More loyal
    • More profitable
    • Buys more often
    • Spend more
  • Formalize process
  • Ask for referrals
• Why clients leave
  • What to do
    • Become your best clients
    • Instant action
    • 80% recoverable
  • 3 reasons
    • Their situation changed
    • Become dissatisfied
    • Forget about you
• Communication
  • Send sales letter
    • Pre-sold / educated
    • Not cold calling
    • Boost sales 1,000%
    • Call
  • Use direct mail

Comments

► Comments for branch "Maximize" on map "Your Flight Plan" in document "Marketing and book summarization"

	Gideon King over 4 years ago	Other forms of maximization Perhaps we could add another form of maximization through exposure of the products and services in different marketing channels.

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