Communication

Map Branches

• Maximize (1 comment)
  • Business
    • # of clients
    • Avg $ sale
    • Sales per client
  • Services
    • Problem solver
    • Client
      • Looks good
      • Achieves goals
  • Staff
    • All in sales
    • All provide ideas
  • Comparative
    • Better than competition
    • Borrow success practices
  • Success
    • Break through barriers
    • Multiple sources of income
• Thinking
  • Naming
    • Customer
    • Client
  • Profit
    • Think long term
  • Clients
    • Understand their needs
    • Trusted advisor
    • Protect their interests
  • Strategy of preeminence
    • Valued friends
    • Rewarding
    • Profitable
    • For
      • You
      • Them
• Who are you?
  • USP
    • Unique
    • Selling
    • Proposition
  • Advantages / Benefits
    • Buying from you
    • Identify ideal results
    • Unique
      • Tell them about it!
• Risk
  • Primary obstacle
  • Remove
  • Reverse esreveR
• Bigger Better Happier
  • Responsibility
    • Understand their needs
      • Cross-sell
        • Improve their result
        • Another product
      • Add on
        • Better
        • Larger
    • Explain alternatives
    • Explain options
  • Help
    • Client
      • Better result
      • More benefit
    • You
      • Satisfaction
      • $
  • Increase size of sale
• Testing
  • Use the results
  • Compare
  • Everything
• Host-beneficiary
  • Complementing
  • Not competing
  • Complementary products/services
    • After
    • Along with
    • Before
  • Other companies
    • Their clients -> your prospects
    • Relationships
    • Goodwill
• Referrals
  • Referred clients
    • Refer others
      • Self-perpetuating
    • More loyal
    • More profitable
    • Buys more often
    • Spend more
  • Formalize process
  • Ask for referrals
• Why clients leave
  • What to do
    • Become your best clients
    • Instant action
    • 80% recoverable
  • 3 reasons
    • Their situation changed
    • Become dissatisfied
    • Forget about you
• Communication
  • Send sales letter
    • Pre-sold / educated
    • Not cold calling
    • Boost sales 1,000%
    • Call
  • Use direct mail

Comments

► Comments for branch "Maximize" on map "Your Flight Plan" in document "Marketing and book summarization"

	Gideon King over 4 years ago	Other forms of maximization Perhaps we could add another form of maximization through exposure of the products and services in different marketing channels.

You must be logged in to post comments

---