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Decision making using Mind Maps>How should we increase the number of leads for our business?>Advertising>

Mind Map branch: Print Advertising Print Optimistic Income $100,000 Probability 0.1 Neutral Income $20,000 Probability 0.2 Pessimistic Income $5,000 Probability 0.7

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Cost: $15,000

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Total income =
$100,000 * 0.1 +
$20,000 * 0.2 +
$5,000 * 0.7
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$17,500

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Net income =
$17,500 - $15,000
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$2,500
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