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Host-Beneficiary Partnerships

Business communication - Host-Beneficiary relationships>

Mind Map branch: Host-Beneficiary Partnerships Host-Beneficiary Partnerships Are Win Host Beneficiary Client Education and information Value creation Sometimes discount/commission Usually much more Endorsement necessary Personal Genuine Pre-eminence Asset Clients come to you In the client's mind USP Extended USP Mutually beneficial Bi-lateral Try this first Multi-lateral When you have experience Match value propositions of all parties Not always cash Always grow your business Not Barter or trade I have this You have that Let's trade Joint venture Marriage Cross the lines Not symbiotic Strategic alliances Commercial need Mates rates Loss leaders How it works Simple case Sales message From Co. A To Co. B's Suspects Prospects Clients All / Filtered With Endorsement by Co. B Benefits Host Preeminence Adding value New opportunities for your clients Respect Cash flow Increase sales of your product / service Sell other products / services Without overheads Bundle Special offer VIP Excess inventory Downtime Loyalty Valuable communication Beneficiary Leverage Access Qualified prospects Build your database Endorsement Validation Trust Existing goodwill Overcoming sales barrier Like a referral Reduce costs Marketing Prospecting Faster Time to market Business growth Increase revenue Utilize downtime Excess inventory Increase profitable sales Exponential profit growth Minimize non-profitable sales Exponential cost reduction Obstacles Don't use H-B partnership to make up for your deficiency Obstacles to the sale/introduction Competitive products / services Who? Switch over time Beneficiary Host Who makes what? Conservative estimates Fair/equitable/proportional effort win-win-win Ultimate winner = client Clear mechanics Who controls what? Call to action Don't need direct access to their database Fear Will they have less to spend with me? Will it take away my existing clients? Greed Difference of results amongst the parties Finding a partner Remain independent Host - Hyphen - Beneficiary Do something that's fun! Lowest hanging fruit Low risk Start small Start simple Leave for more advanced arrangement No back end revenue stream First Potential partners Supplier / Client Doing an outstanding job Wow you with their service Suppliers Businesses People Any aspect of your life or business Strong USP Trust them with the future lifetime value of your client Expedite the thing that puts money in your pocket Worthy of your trust? Self-select into process What else can I offer? What excess inventory do I have? Who has my clients? Setting up the relationship Agree Exit strategies Reviews Management Timeframes Responsibilities Communicate Conservative estimate of $ Methods for dealing with issues immediately Educate host / staff Host can verify orders Guarantees, support, indemnification Beneficiary creates marketing material Easy for host Augmentation of profits No loss of income Non competitive product / service Testimonials Product / Service descriptions Quantify Be conservative Available assets Both sides Frequency of purchase Marginal value of a client/sale Lifetime value of a client Client acquisition cost Taking action Be creative Sometimes best partners are unrelated to your business Make sure everyone is winning Be flexible Communicate frequently Test and measure everything Start simple Start small

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Host-Beneficiary Partnerships – Jay Abraham's Favorite Exponential Marketing Strategy. The singular strategy that can massively expand your business growth 'overnight' without additional capital, employees or other resources.

MindMap consolidating three Exponential Marketing Workshops hosted by Dr Marc Dussault in Sydney, Melbourne and Brisbane June 6th, 7th and 8th 2006.

Distributed courtesy of Jay Abraham Asia Pacific and NovaMind Software

© 2006 Jay Abraham Asia Pacific Pty Ltd and NMS Global Pty Ltd - all rights reserved www.JayAbrahamAsiaPacific.com.au
www.NovaMind.com

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For more information – Read Jay Abraham's "Getting Everything You Can Out of All You've Got" – Chapter 10

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This Mind Map was created by Gideon King of NovaMind Software using NovaMind version 3

www.NovaMind.com

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