Advertising

Map Branches

• Advertising
  • Internet
    • Probabilistic value
      • Optimistic
        • Income $50,000
        • Probability 0.3
      • Neutral
        • Income $10,000
        • Probability 0.6
      • Pessimistic
        • Income $2,000
        • Probability 0.1
    • Weighted value
      • Implementation speed
        • 0.11 * 0.63 = 0.07
      • Short term impact
        • 0.62 * 0.68 = 0.42
      • Long term value
        • 0.27 * 0.47 = 0.13
  • Print
    • Probabilistic value
      • Optimistic
        • Income $100,000
        • Probability 0.1
      • Neutral
        • Income $20,000
        • Probability 0.2
      • Pessimistic
        • Income $5,000
        • Probability 0.7
    • Weighted value
      • Implementation speed
        • 0.11 * 0.11 = 0.01
      • Short term impact
        • 0.62 * 0.25 = 0.16
      • Long term value
        • 0.27 * 0.05 = 0.01
• Affiliate program
  • Probabilistic value
    • Optimistic
      • Income $200,000
      • Probability 0.1
    • Neutral
      • Income $50,000
      • Probability 0.5
    • Pessimistic
      • Income $1,000
      • Probability 0.4
  • Weighted value
    • Implementation speed
      • 0.11 * 0.26 = 0.03
    • Short term impact
      • 0.62 * 0.06 = 0.04
    • Long term value
      • 0.27 * 0.47 = 0.13

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