CDES 102 Perception & Gestalt Theory

Map Branches

• PROMISES
  • understand that perception is an important element of any communication
  • become aware of some of the ways that perception affects you, and how it can be used to influence understanding and behavior in others
• PERCEPTION
  • watch the basketball (unedited - online)
  • Perception works both ways - as a limit and as a tool
• Design principles that exploit perception
  • Constancy
  • Figure-Ground
  • Law of Prägnanz
  • Picture superiority effect
  • von Restorff Effect
  • Framing
    • I'll discuss during Problem Solving
• Scott McCloud from Understanding Comics on Prägnanz
• GESTALT THEORY
  • Defined & uses in design
    • Closure
    • Common fate
    • Continuation
    • Similarity
    • Proximity
    • Alignment
    • Uniform Connectedness
• Scott McCloud from Understanding Comics on Closure
• For next week
  • Heskett: read chapters 6 and 7
  • Journal Entry #2

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