4.3. Foundation of the marketing effort

Map Branches

• 4. Marketing plan
  • 4.1.
  • 4.2. O/all marketing strategy & sales tactics
  • 4.3. Foundation of the marketing effort
    • 4.3.1. Product branding
      • 4.3.1.1. Econo range
      • 4.3.1.2. Energy paint range
    • 4.3.2. Price
    • 4.3.3. Place
    • 4.3.4. Promotion
  • New-Branch
• 5. Manufacturing and operations plan
  • 5.2. Operating cycle
  • 5.3. Geographical information
  • 5.4. Facilities & equipment
• 6. Management team
  • 6.2. Key management personnel & business ownership
    • Kenny
    • Donald
    • Phasha
    • Bennie
    • Annalie
  • 6.1
    • 6.1.1. Duties & responsibilities
  • 6.3 Board members
• 7. Critical risks, problems and assumptions
  • 7.2. Critical risks
  • 7.2. Problems
  • 7.3. Assumptions
• 8. Financial plan
• 9. Proposed company offering
• Annexures
  • Annexure A - Pro-forma Income statements
  • Annexure B - Projected 12 month cash flow statement
• 3. Economics of business
  • 3.1. Gross & Operating margins
  • 3.2. Fixed, variable & cost of sales
  • 3.3. Unit sales
  • 3.4. Pro-forma income statement
  • 3.5. Cash flow projection
• 2. Market research
  • 2.1. Market size & trends
  • 2.2. Competition & competitive edge
    • a. Quality
    • b. Pricing
    • c. Channel to market
  • 2.3. Frost & Sullivan report
  • 2.4. Franchise reports
• 1.About EP
  • 1.1.Industry
  • 1.2.Company
    • 1.2.1.Kenny
    • 1.2.2.Phasha
  • 1.3.Concept
    • a. Coverage
    • b. Margins
    • c. Efficiency & o/neads
  • 1.4. launch
    • Franchise dev

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