Filter Bubble by Eli Pariser A Book Review

The Filter Bubble: A Book Review>

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We daily face an information overload. We have to decide every moment what to notice and what to ignore. Do we want someone else to decide for us?

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Cookies allow companies to track, mine, possibly sell or share data
Google and other search engines individualize results
Stories are placed on news sites according to our click histories
Uncommonly clicked connections disappear
If people don't "like" an issue, it disappears
If people "like" an issue (celebrity, picture, site, etc.), it spreads Search histories are mined for valuable data
Emails are mined for valuable data
Clicks are counted, timed, mined and sold
Mouse movements are counted, timed, mined and sold
Highlighted and typed phrases are mined and sold
Our credit ratings might depend on those of Facebook Friends
Websites may morph according to our moods and choices
Typos are counted, moods are guessed, ads placed accordingly
Looking without purchasing creates ads which appear again
Email is read, key words possibly sold to advertisers

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INFORMATION POWER IS BEING REDISTRIBUTED

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COMPANIES COMPETE FOR OUR ATTENTION, USING WHAT WE ALREADY LIKE

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WE NO LONGER CONTROL OUR OWN ONLINE EXPERIENCES. EVERY CLICK WE MAKE, OR WORD WE TYPE, OR PHRASE WE HIGHLIGHT, OR STORY WE "LIKE", OR MOVEMENT WE MAKE WITH THE MOUSE -- INDEED, MERELY BOOTING UP A COMPUTER WITHOUT EVEN LOGGING IN -- ARE MINED FOR VALUABLE DATA. THESE DATA MAY BE QUICKLY SOLD TO COMPANIES TO PLACE ADS OR ARRANGE NEWS/SITE CONTENT TO MAXIMALLY ATTRACT OUR ATTENTION. AND WE EACH INHABIT A DIFFERENT, FILTERED, CYBER-UNIVERSE, OUR OWN BUBBLE, PERSONALIZED ACCORDING TO OUR DATA POINTS, SIGNALS, AND CLICK STREAMS. WE CAN CHOOSE TO OPT OUT OF AT LEAST SOME OF THIS FILTERING.

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DELETE COOKIES
EMPTY CACHE
CLEAR HISTORY
OPT-OUT OF AD WARE
OPT-OUT OF TRACKING
OPT-OUT OF PERSONALIZATION
CHANGE ONLINE HABITS

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CLICKS ARE COMMODITIES

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WE MAY COME TO LIVE IN CYBER-GHETTOS OF ONE

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WE ARE LED TO ONLY THINK INSIDE THE BOX

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WE EACH INHABIT SEPARATE BUBBLES

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WE ARE WHAT WE CLICK, WHAT WE SHARE, AND WHAT INVISIBLE PROFILERS DECIDE WE ARE

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OUR PAST CLICKSTREAM DETERMINES OUR FUTURE

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WHO ARE YOU?

You are (profiled by):

What you click
What you "like"
What you share
Credit ratings of Facebook Friends
The ad style that makes you buy
The stories you read first
Where you live
Your software
Your browser
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