Main Research Objective: To Find Out How Well the Big, Beefy, Juicy Burger Performed Among Consumers on the Dimensions of Taste, Name Preference, and Intent to Buy

Map Branches

• Name Preference
  • Like (60% or more consumers in the group liked product name)
    • 18-24 Year Olds
    • 35-49 Year Olds
    • Males
  • Dislike (Less than 60% of consumers in the group liked product name)
    • 25-34 Year Olds
    • 50 and Older
    • Females
• Intent to Buy
  • Yes (60% or more consumers in the group said they would buy product)
    • Males
    • 18-24 Year Olds
    • 25-34 Year Olds
  • No (Less than 60% of consumers in the group said they would product)
    • Females
    • 35-49 Year Olds
    • 50 and Older
• Taste
  • Like (60% or more consumers in the group liked taste)
    • 25-34 Year Olds
    • 35-49 Year Olds
    • 50 and Older
    • Males
    • Females
  • Dislike (Less than 60% of consumers in the group liked taste)
    • 18-24 Year Olds

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