Product: Skateboards and Ladders Board Game

Map Branches

• Overlapping Channels Between Product Marketing and Target Group Marketing
  • Television Ads
  • Internet Commercials
• Target Group: Teenage Boys 13-15
  • Major Marketing Channels Reaching Target Group
    • Television Commercials on MTV, Spike TV and VH1
    • Radio Commercials on Top 100 Radio Stations
    • Pop-up Ads on Popular Teenage Blogs
    • Internet Commercials
• Intuitive Marketing Channels for Marketing Product (Product Needs to Be Visually Showcased)
  • Television Ads
  • Internet Commercials
  • Game Convention Booths

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