Product: Child Cell Phone (For Children 8-10)

Map Branches

• Shape
  • Positive
    • Like shape
    • Looks like "real" cell phone
    • Shape child friendly
    • Easy for child to handle
  • Negative
  • Neutral
    • No opinion about shape
    • Shape is "fine"
• Packaging
  • Positive
    • Like packaging
    • Packaging "cute"
  • Negative
    • Can't see the product clearly
    • Product not labeled "clear enough"
    • Not sure what the product is from package
    • Wording "unclear"
  • Neutral
    • Don't have a problem with package
• Child Appeal
  • Positive
    • "Think my kids will like"
    • Kids will feel like they're using a "real" phone
  • Negative
    • Kids already have a cell phone
    • Toy phone doesn't look as "cool" as a real phone
    • Kids that age will think a toy phone is "cheesy"
  • Neutral
    • Don't think kids will have either or negative or positive reaction to phone
• Price
  • Positive
    • Like the price
    • "Very Affordable"
  • Negative
    • Price still too high
    • Too much money for "a toy"
    • Too expensive
  • Neutral
• Color
  • Positive
    • Like the bright purple
    • Think purple is "cute"
    • Like the color
  • Negative
    • Don't like purple
    • Purple not "child friendly" color
  • Neutral
    • Color is fine
    • Color is "ok"

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