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Product: Child Cell Phone (For Children 8-10)
Marketing Research: Using Mind Maps to Organize Focus Group Results
Looks like "real" cell phone
Shape child friendly
Easy for child to handle
No opinion about shape
Shape is "fine"
Can't see the product clearly
Product not labeled "clear enough"
Not sure what the product is from package
Don't have a problem with package
"Think my kids will like"
Kids will feel like they're using a "real" phone
Kids already have a cell phone
Toy phone doesn't look as "cool" as a real phone
Kids that age will think a toy phone is "cheesy"
Don't think kids will have either or negative or positive reaction to phone
Like the price
Price still too high
Too much money for "a toy"
Like the bright purple
Think purple is "cute"
Like the color
Don't like purple
Purple not "child friendly" color
Color is fine
Color is "ok"
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