Increase awareness of product among consumers by 15%

Map Branches

• Client base
  • Attract more clients using aggressive sales tactics
    • 1st Quarter update: Our sales team signed 5% more new clients than previous quarter
    • 2nd Quarter update: Sales team increased contracts signed by 15% this quarter -- OUTSTANDING!!!
  • Garner recommendations to others from current clients by delivering good quality products
    • 1st Quarter update: We picked up 3 new clients from current client recommendations
    • 2nd Quarter update: We picked up 1 new client from current client recommendation
  • Increase number of ads in trade journals
    • 1st Quarter update: We've increased the number of ads by 20%
    • 2nd Quarter update: We've increased the number of ads by an additional 5%
• Employee retention rate
  • Lose no more than 10% of company employees to competitors
    • 1st Quarter update: we haven't lost any employees
    • 2nd Quarter update: still haven't lost employees
  • Increase opportunities for employee feedback regarding working condition
    • 1st Quarter update: we put an employee suggestion box in the lunchroom
    • 2nd Quarter update: instituted "Brown Bag Thursdays" once a month where employees can give feedback about work experience
  • Institute specific policies to make workplace more employee friendly
    • 1st Quarter update: now offer employees flexible work schedules
    • 2nd Quarter update: have opened a daycare for employees' children
• Revenue
  • Make at least $3 million in profits
    • 1st Quarter update: we're up about $1.1 million (good start)
    • 2nd Quarter update: up about $1.9 million
  • Decrease companywide spending by $1million
    • 1st Quarter update: company spending is down about $250K
    • 2nd Quarter update: company spending is down $ 670K
• Presence in the marketplace
  • Have our product distributed in 50 stores (currently in 25 stores)
    • 1st Quarter update: Currently in 31 stores
    • 2nd Quarter update: Currently in 42 stores
  • Increase awareness of product among consumers by 15%
    • 1st Quarter update: Study shows awareness of product among consumers is up by 6%
    • 2nd Quarter update: awareness up by 8% (need to commit more resources to this)
  • Have at least 7 television stations run commercials advertising our product
    • 1st Quarter update: currently on 3 stations
    • 2nd Quarter update: currently on 6 stations (almost there!)

Comments