brand protection does not work

Map Branches

• Ignite Baltimore Speakers
  • Mario Armstrong VIDEO
    • marioarmstrong.com
    • Technology media communications
    • The brand as U/Presence Aggregation
    • Be:
      • you
    • What is your USP unique selling Position
      • build your brand by building projects
        • New-Branch
    • BWTechshow.com
  • www.dubmeknow.com
  • Yair Fliker
    • optimizing speed of web apps
    • 10 seconds max load time
  • Art will save the world
    • art is the language (expression) of culture
    • if you want to create culture - you have to give information meaning
    • If art is used to fulfill this purpose it can deliver significant gains or losses depending on how it is applied
    • Examples - inconvenient truth, thetruth.com, prospect one
    • meesages from art must be:
      • authentic, salient, beauty,
  • viago
• Gen Notes:
  • sponsors
    • davetroy@gmail.com
      • June 13 -
      • Social Dev camp East November
      • behivebaltimore.com
    • skinny mini media
    • Sticker Giant
  • #wordcampmidatl - twitter tag
• Resources and Links
  • (untitled branch)
  • LUNZYGRASS
  • Photos
    • Caseymultimedia photo stream on Flikr
• SPEAKERS AND NOTES Schedule: http://wordcampmidatlantic.com/schedule/
  • Anil Dash
    • The biggest social network is the web
      • Ice melts - everything blends into and unto itself
      • uprising of new media (power) results in teardown of older media (establishment)
  • Aaron Brazell [BC-AUD]
    • Converting rive-bys
      • evergreen
      • releated content
      • findability
        • how is it for drivebys to find what you are talking / blogging what you are writing about
      • remember that readers do not care about you, they only care about what you are delivering
      • GOOGLE ANAYLYTICS - use stats, read stats, understand statts
      • give readers what they want
      • it is aall about stikyness level
    • Message
      • Know your audience
        • who are they
        • what do they want
        • how do they listen or what do they listen for
        • New-Branch
      • readers com consistency
        • if you can give content consistenctly - you become a reliable source
      • scoble's srarfish
    • Protecting Your Brand
      • Is your brand controlled by me or audience, custoers, fans, readers?
      • You do not controll your brand
        • brand protection does not work
          • GMK - do not agree with this
      • Topics vs theme
        • theme trumps topic
          • but you can weave the theme into all of your topic areas
    • If you do not understand who you are or what you are doing - for a blog, company, etc - then you will have a hard time communicating that essance to others and they will have difficulty communicating with others
  • Being a Balanced Blogger - Jared Goralnick
    • Wordpress short cut - download and use
    • MarsEdit2 and ecto for MAC are great tools
    • Texter / textexpander (mac) things tiped on a regular basis
    • Word Press - Press This
    • Mix up media - video, photo, text, links etc.
    • make word press faster - google gears - offline cahce -
    • mobile word press theme - google for app so blog will be mobiel friendly - mobile press
    • plug ins for productivity
      • database backup
      • leech block
      • Mac version
      • wordpress - full screen mode - use visual text editor
    • BLoggin Productivity
      • PURGE YOUR HEAD
        • sit still and make a long ass list
    • Analytics
      • what analytics matter
        • analytics that make you feel better
      • compare frequency of posting vs click throughs
      • post length vs click throughs
        • (untitled branch)
      • 50 min of work with 10 min of a break
      • New-Branch
    • social media fame vs the real world
      • Get in and out of the social media themes (control it not have it control you)
    • multi-tasking does not work
      • batch your work - short bursts with many breaks and schedule them
    • The essential vs incidential
      • decide on your goals
      • group together incidental vs essential
      • then draw out a line - project/time etc. - then focus on getting the critical path done first
    • Learn your circadian rhythm
      • sschedule around your body's natural cycle
      • when wide awake - thougt intensive and creative tasks
      • when in a "down" cycle - do less intensive tasks or take a break
    • Done? GO HOME
  • PHOTOBLOGING Marc Betton
    • traditional blogs use photos to enahance ext
    • photoblog uses photo to communicate, text supports photo
    • Both use comments/trackbacks, RSS and other features
    • blog.sduffyphotography.com
      • article based blog
      • teaching and educational materials
    • You can have both
    • Why photoblog
      • social sharing
        • yes you can use flikr but having your own blog allows ou to control what, how etc. is presented
      • education
      • advertise yourself or your bsuiness
      • building comunities
      • selling prints
    • tools:/examples
      • blipsphoto - http://www.blipsphoto.com
      • steve creeek outdoors - htp://stevecreek.com/
      • photoboggingDC.com
        • Theme-autofocus by Allen Cole
        • photography plugins - shutter reloaded
      • blindphotographers.org
      • Wordpress:
        • JOG format
        • 800 pixel as longest side
        • plug-ins: YAPB, Lighbox@, Shadowboc
        • Akismet, Allin one SEO, Feedburner, AddThis,ShareThis
      • photomoto.com
  • Beyond the blog Dan Zorella
    • two types of seed
      • auto posting - RSS
        • (untitled branch)
      • easy posting - digg
    • auto seed is OK vs Auto-posting is NOT ok
    • share this button
    • gregarious
    • add this - clearspring
    • Harvesting - Aggregating
      • WHy
        • continue conversation
        • social proof - validation
        • New-Branch
    • Disqus
      • socail media comments
        • tracks multiple sites and atells you who and where
        • New-Branch
      • UberVu
        • technology behind Disqus
    • Tools:
      • tweetsuite
      • twitter tools
      • New-Branch
    • tweet this button - helps you encourage users to retweet your tweet
      • http://friendfeed.com/wordcampmidatl/f20254ee/danzarella-speaking-at-wordcampmidatl-taking
  • (untitled branch)
    • Vision for tomorrow
      • YOU
        • more video, photos, expressions of self
        • tumbler style but much more
      • areas of focus: photos
        • want more control than offered by flickr
      • connect the silos
    • Suggested plugin for phot editing :
      • Scissors
    • sub page plug in - subpage listing
    • word press is not a CMS - drupal is a very good CMS
    • New and improved
      • gmail shortcuts
      • reply to comments from admin interface
      • threaded comments
      • comment paging
      • New-Branch
      • widget managemtn
      • theme installer
      • Buddy Press
        • builders core
          • plug ins for plug ins
        • facebook that you controll
        • me press
      • New-Branch
      • WordpressTV

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