Measurement and ROI

Map Branches

• Mission
  • Mission Statement
    • Because technology continues to change the way we communicate and access information, SMC-DC provides people in the greater Washington, D.C. metropolitan area with opportunities to explore and share ideas and information about Social Media.
  • Mission Goals:
    • Educate
    • Share Lessons
    • Promote Social Media Literacy
    • Establish/Promote/Encourage Ethical Standards or Practices
  • Mission Objectives
    • SMC-DC aims to:
      • connect
      • inform
      • educate
      • facilitate
      • network
      • promote
      • engage
      • educate
      • advance
        • best practicies
        • ethics
        • examples
• Roles and Responsibilities
  • Andrea:
    • Point on:
      • Events
  • Sponsors:
    • Sponsors:
      • Anna
      • Travis
  • Event Managers
    • Will write event blurbs
    • Logistics
    • will set up everything for Promotions
    • Update calendar on blog/website
    • Talk to Venue
      • alternative locations
      • venues should be free
      • use Yelp for research and post event comments to public
      • promote local if possible but not at expense of "better" non-local options
    • At events
      • If possible, more than 1 (one) at event
      • Greeter/Concierge
  • Promotions
    • Sarah W
    • Set up:
      • event brite
      • upcoming
      • facebook
      • Calendar
  • Membership
    • Twitter
    • facebook
    • manage list w SMC
    • pass along inquiries about sponsorship
    • participate in SMC national calls
  • Digital Scribe/Content
    • Pics
    • video/archiving
    • blog/wiki
    • connections
    • posting to flickr/facebook/etc.
• Audience
  • PR/PA
  • Tech
  • Start-ups
  • Entrepeneurs
  • Small Businesses
  • Social Marketing
  • Blogger Community
    • Video
    • Audio
    • Written
    • Photo
  • Educators
  • Event Planners
  • Senate
  • House
  • Lobby Firms
  • Lobby-ists
  • Law Firms
  • Non-Profits
  • Policy/Issue focused Organizations
    • Domestic
    • Multinational
    • International
  • Gov't Agencies
  • Multinational / International Agencies
• Workflow Ideas
  • Blog Drafts
    • All SMC-DC leadership can draft/contribute
    • Digital Scribe/Content publishes
      • DS responsible for coordinating "coverage" if not available
  • Email:
    • Be Specific
    • Email only those who need to be involved or know the info
  • Bi-weekly conference calls for updates and communications
    • Google Group/Docs for posting documents and agnedas
      • http://groups.google.com/group/social-media-club-dc-leadership-team?hl=en
• Event Ideas/Themes/Planning
  • SMC-EDU
  • Online Harassment / Bad Press
    • managing online vs offline relationships
  • Food, Wine Bloggers & Social Media
    • November
    • Lead: Gabriel
  • Quarterly Happy Hours
  • Aps vs Apes - What can you or your organization do with Apps?
    • Potential Speakers:
      • CFS
      • Best Buy
  • Measurement and ROI
  • Health Care
  • Crowd sourcing
    • What is this?
    • How does it work?
    • Successes
    • Predictive Markets
    • Portius One
• Content
  • Digital Scribe/Content responsible for:
    • Team
      • video/photo rapporteur of events
    • video/photo posting about events
    • Posting of blog related content
      • All SMC_DC leadership members encouraged to draft / contribute content
  • Blog - Phase I
    • Event Calendar
      • GCal
    • Venue Info
      • Yelp link
      • Thummit link
    • SMC-DC Affiliates
      • badges
      • pre/post event information/news
    • SMC-DC Sponsors
      • pre/post event information/news
      • badges
    • General Info
      • current events
      • news
    • Member Spotlight(s)
    • About US
      • SMC-DC
      • SMC-DC Leadership
    • Links
      • wiki
      • facebook
      • resources
      • Youtube
      • blogroll
  • Leadership will encourage all members to contribute content via
    • Flikr
    • Youtube
    • other SM sites

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