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Question Objectives: Specific Demographic Information for Cake Company Consumers
Age
How old are you?
How old were you on your last birthday?
Best Question: How old were you on your last birthday?
In what year were you born?
Which of the following age ranges includes your current age?
Income
How much money do you make?
Which of the following income ranges includes your current total yearly household income?
Best Question: Which of the following income ranges includes your current total yearly household income? (Make sure to include a list of income ranges with this question. Get list from previous cake survey.)
What is your income?
What is your total yearly household income?
Gender
Are you male or female?
Best Question: Are you male or female?
What is your gender?
Please describe your gender
Education
Did you complete high school or college?
What is the highest degree you have obtained?
What is the highest level of education you have obtained?
Best Question: What is the highest level of education you have obtained?
Please list all degrees that you hold
Question Objective: To Find out Preferred Cake Flavors of X Cake Company Consumers
What are your favorite cake flavors from X cake company?
In your opinion, what are the top three cake flavors X cake company makes?
Best Question: In your opinion, what are the top three cake flavors X cake company makes?
Do you like any of X cake company's cake flavors? If so, which one(s)?
Which of X cake company's cake flavors do you buy most often?
Do you like any of X cake company's cake flavors?
List all of the cake flavors from X cake company you like
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