Please describe your gender

Map Branches

• Question Objectives: Specific Demographic Information for Cake Company Consumers
  • Age
    • How old are you?
    • How old were you on your last birthday?
      • Best Question: How old were you on your last birthday?
    • In what year were you born?
    • Which of the following age ranges includes your current age?
  • Income
    • How much money do you make?
    • Which of the following income ranges includes your current total yearly household income?
      • Best Question: Which of the following income ranges includes your current total yearly household income? (Make sure to include a list of income ranges with this question. Get list from previous cake survey.)
    • What is your income?
    • What is your total yearly household income?
  • Gender
    • Are you male or female?
      • Best Question: Are you male or female?
    • What is your gender?
    • Please describe your gender
  • Education
    • Did you complete high school or college?
    • What is the highest degree you have obtained?
    • What is the highest level of education you have obtained?
      • Best Question: What is the highest level of education you have obtained?
    • Please list all degrees that you hold
• Question Objective: To Find out Preferred Cake Flavors of X Cake Company Consumers
  • What are your favorite cake flavors from X cake company?
  • In your opinion, what are the top three cake flavors X cake company makes?
    • Best Question: In your opinion, what are the top three cake flavors X cake company makes?
  • Do you like any of X cake company's cake flavors? If so, which one(s)?
  • Which of X cake company's cake flavors do you buy most often?
  • Do you like any of X cake company's cake flavors?
  • List all of the cake flavors from X cake company you like

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