Den individuelle, customized kanal

Map Branches

• Co-creation tidl ex
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• Nye konkurrenter
  • Glem Voice, 100FM, etc
    • Twitter, Facebook, Myspace, Flickr..... er de nye konkurrenter
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  • Online spil/communities
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  • Musik-nyheder
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  • Customized radios
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      • Jamendo is a community of free, legal and unlimited music published under Creative Commons licenses. 
Share your music, download your favorite artists!
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    • Itunes Genius
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      • Danmarks største site for ny, dansk, gratis, musik.
• Gratis og engageret
  • Affald til ressourcer
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  • Leksikon
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  • Gør-det-selv
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      • Over 4 mio brugere om mdn!
  • Mode
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      • Polyvore: 1 mio Brugere remixer tøj
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  • Rejser
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• Medieeksempler
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  • DK Borgerjournalistik
    • Jyske Vestkysten
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    • Nordjyske
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    • TV2 1234
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    • Ekstrabladet: Nationen
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  • Gratis bøger
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  • International brugerjournalistik
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    • Eksempler på brugergenerede services
      • ▪ Associated Content ▪ Atom.com ▪ Brickfish ▪ CreateDebate ▪ Dailymotion ▪ Digg ▪ eBay ▪ Fark ▪ Epinions ▪ Facebook ▪ Flickr ▪ Forelinksters ▪ Friends Reunited ▪ GiantBomb ▪ Helium.com ▪ HubPages ▪ Justin
  • Typisk via digitale medietechnologier såsom
    • question-answer databases
    • blogging
    • podcasting
    • mobiletelefon-foto
    • wikis
    • digital video
• Gode DR eks
  • h
  • Trafik: Troværdig populær med brugere
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      • P4, trafikradio
  • Rytmisk Musik: Lang tradition for envejskommuinkation, truet
    • Forsøg med brugerinddragelse
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  • Nyhederne: Stærkt truet af andre medier
• 1/9/90% reglen: Det er ikke nødvendigvis demokrati, men mere demokratisk...
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• Co-creation fora ex
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• Nettet bliver brugergenereret
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• Økonomien bag i-gratis...
  • Online har massive skalaøkonomier
  • DRs gamle fordele i sendeudstyr etc. forsvinder
    • Men DR har potentialet til at skabe nye teknologi- og indholds-platforme.
  • Hvad er guldet i DR?
• Den umulige nicheficering
  • Fra 1 til 4 til 30 til ??????
  • Den individuelle, customized kanal
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    • Itunes Genius
• Vi er klogere end jeg
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  • PORTO ALEGRA
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• Kontakten til lytterne
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    • Fra DR kommunikere, til DR lytter også, til DK skaber platform for dialog mellem brugerne
  • 80ere: Desk research, fokusgrupper, brainstorm
  • 90ere: Etnografi, brugerinspireret udvikling
  • 2000...: Co-creation

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