DRs gamle fordele i sendeudstyr etc. forsvinder

Map Branches

• Nye konkurrenter
  • Glem Voice, 100FM, etc
    • Twitter, Facebook, Myspace, Flickr..... er de nye konkurrenter
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  • Online spil/communities
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  • Musik-nyheder
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  • Customized radios
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    • Itunes Genius
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• Medieeksempler
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  • DK Borgerjournalistik
    • Jyske Vestkysten
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    • Nordjyske
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    • TV2 1234
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    • Ekstrabladet: Nationen
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  • Gratis bøger
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• 1/9/90% reglen: Det er ikke nødvendigvis demokrati, men mere demokratisk...
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• Økonomien bag i-gratis...
  • Online har massive skalaøkonomier
  • DRs gamle fordele i sendeudstyr etc. forsvinder
    • Men DR har potentialet til at skabe nye teknologiplatforme.
  • Hvad er guldet i DR?
• Idéer
  • Fagbøger og -mags
    • Wiki
    • DR2 tema
    • Online publicering / blåstempling
  • Karrierekanonen 2.0
    • a la Jamendo baseret på Creative Commons licenser
  • Newssites af brugere, wiki eller red
    • Evt a la DIGG.COM
  • DR (Din Radio)
    • Customized radio fra DRs bibliotek a la last.fm
    • Brugerdrevne playlists
    • Kombinerede musik og journalisitk playlists, sammensat af communities (rating)
    • Små 15-60 sek journalistiske indslag uploadede af brugerne.
  • Krøniken 2.0
    • Danskernes EGNE historier
      • En mulitmedieplatform
  • Reality Radio om/med musik
  • Mashups: Remixes af musik: Lav åben base, evt på Creative Commens licenser, og inviter til remix
• Gratis og engageret
  • Affald til ressourcer
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  • Leksikon
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  • DIY
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      • Over 4 mio brugere om mdn!
  • Mode
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      • Polyvore: 1 mio Brugere remixer tøj
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  • Rejser
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• Co-creation fora ex
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• Vi er klogere end jeg
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  • PORTO ALEGRA
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• Co-creation tidl ex
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• Den umulige nicheficering
  • Fra 1 til 4 til 30 til ??????
  • Den individuelle, customized kanal
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    • Itunes Genius
• Nettet bliver brugergenereret
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• Kontakten til lytterne
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    • Fra DR kommunikere, til DR lytter også, til DK skaber platform for dialog mellem brugerne
  • 80ere: Desk research, fokusgrupper, brainstorm
  • 90ere: Etnografi, brugerinspireret udvikling
  • 2000...: Co-creation

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