NovaMind News

“Power Brainstorming: Great Ideas at Lightning Speed” by brainstorming expert Hazel Wagner draws on her wide range of experience as a mathematician, business owner, public speaker and consultant to Fortune 100 companies, to produce a book that covers everything required to conduct individual and group brainstorming sessions.

The book is aimed at anyone who owns, runs, or works in any business. It provides practical tips and examples that can be applied in any business to cut costs and open up new business opportunities. Existing products and services can be improved, processes streamlined, and new product lines and services added as a result of the brainstorming processes taught in this book.

Processes are taught in the book to super-charge the innovation of the company and instill a culture of effective brainstorming throughout the company.

In the current business environment it is critical to differentiate a company to stay ahead of the competition. The techniques taught in this book are specifically designed to provide the tools necessary to achieve and maintain that differentiation.

Illustrations are provided throughout the book to show how to implement the concepts, including a number of NovaMind mind maps. There are two parallel tracks in the book: Track 1 is filled with instructions and methods to make brainstorming sessions productive and fun, and gives so many choices that your brainstorming efforts will never get boring. Track 2 tells the story of a group of employees that begin brainstorming with a young novice facilitator. This team’s efforts start to catch the attention of the firm’s executives who want to learn how and why the methods have been so effective.

This combination of presentations makes for a book that is both thorough in its coverage of the topic and easy to implement in a practical way in the workplace.

The book is available as an eBook from http://www.novamind.com/mind-mapping-books/power-brainstorming.php

Gideon King, founder of NovaMind said “I was privileged to be involved in the development of the book, and am impressed with the thoroughness of the book and the practical advice that is provided. This is the kind of book that could be picked up by anyone and used to learn all you need to know about brainstorming quickly and effectively. The NovaMind Mind Maps included in the book are a great example of the power of Mind Mapping when used in conjunction with brainstorming.”

About Mind Mapping

Mind Maps are diagrams that work the way people think — they organize the information in the same way our brains organize information. They make it easy to understand, remember, and communicate complex information.

Our brains like thinking in pictures. The smooth curves and colorful pictures used in Mind Mapping create powerful images for your brain to remember.

Mind Maps cater to both logical left brain thinking and pictorial right brain thinking at the same time, which makes them a very good way of storing and recalling information, presenting things to other people, and brainstorming new ideas.

About NovaMind

NovaMind is used by businesses, in education, and for personal effectiveness, for tasks such as note taking, managing to-do lists, brainstorming, research, problem solving, decision making, presentation preparation and delivery, project planning, knowledge management, writing, and many other uses. NovaMind has been the top Mind Mapping program available on Mac computers for the last 7 years, and has been available for Windows for over 3 years. It is rapidly gaining recognition for its many unique and innovative features and ease of use. NovaMind makes Mind Mapping intuitive and fun.

For more information about NovaMind, please visit www.novamind.com or e-mail Gideon King at gideon(at)novamind.com.

Tags: brainstorming, idea generation, lateral thinking, Mind Mapping, mindmaps, problem solving

This entry was posted on Friday, June 5th, 2009 at 1:17 pm and is filed under Announcements, Mind Mapping in Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.