Summarizing a marketing book by Jay Abraham
You hear it all the time – "if only I could get to the people that need my products or services…" they would easily understand that I have a product or service to offer that solves their problem, saves or makes them money, harmonises their lives…
Jay Abraham has devoted his entire career to solving this seemingly simple yet perplexing problem for hundreds of thousands of businesses just like yours. In light of these achievements and synonymous with the term ‘marketing genius’, Jay’s reputation precedes him in the United States and Canada.
Having staged only two Ultimate Business Building Bootcamp events in Australia, The first 10 years ago and the most recent in Sydney in 2005, Jay Abraham is one of the best-kept secrets in Australian business.
For the past 25 years, Jay Abraham has worked in over 400 industries, helping hundreds of thousands of entrepreneurs and business owners create in excess of $9 billion of value from hidden assets within their companies.
In order for Jay to be effective, he needs to be able to communicate quickly and effectively with people from all walks of life, and those people need to be able to communicate well with their staff and clients in a coherent and logical way.
Jay Abraham’s exponential marketing strategies create multiple streams of income for small business entrepreneurs. In their purest and most powerful form, the strategies are interwoven, interlinked and layered to produce explosive results that catapult profits within days or weeks.
Jay has a kaleidoscopic view of marketing and boundless opportunities, thinking way outside the square.
The construction and explanation of these strategies can be best communicated via the visual medium – using MindMaps.
Jay Abraham Asia Pacific has recently introduced Mind Maps to Jay’s best selling book "Getting Everything You Can Out Of All You’ve Got".
Recognising that "a picture tells a thousand words", Mind Maps engage both the right and left brain. The logical connections, lines, and words attract your left ‘logical’ brain whereas the colors, pictures, and smooth flowing curves engage your right ‘pictorial/visual’ brain.
By simultaneously stimulating both hemispheres of the brain, understanding and retention of information are greatly improved as well as a significantly speeding up the cognitive (learning/absorption) process. Each Mind Map is unique ensuring there is always plenty of variety to keep your mind interested, intrigued and captivated.
Take for example the Mind Map of the first chapter of Jay’s book (click to view). In a single sheet, you can see the entirety of the information content of the entire first chapter of the book as well as see the inter-relationships of the individual strategies. This gives you both a clear overview of the subject material while also illustrating the individual details, tactics and how they all fit together.
In choosing the right program to create the Mind Map NovaMind was chosen because of its ease of use creating extremely attractive, original and high quality Mind Maps in digital form.
Of paramount importance was the flexibility of the creative process, adding, adjusting and modifying the information graphically as well as the final quality of the output.
There is so much material that needs to be mapped for the book, a tool that was quick to work with was important. In addition, there was no point creating boring, uniform looking Mind Maps as most other Mind Mapping programs do.
The automatic ‘rainbow coloring‘ was used in this Mind Map, along with the extensive graphics libraries, and images dragged in from other programs.
A Mind Map can be used as:
- A chapter preview to give the reader an overview of the chapter ahead of reading enables him/her to fit the pieces into an overall puzzle improving understanding, retention and memory recall.
- A visual cue to highlight what is in a chapter so that the reader can dip into the topics he/she is most interested in to get to the important detail about without wasting time on the irrelevant areas.
Mind Maps are:
- A rapid way to collect knowledge in a way that your brain will remember for much longer.
- A summary to look at after reading a chapter (or article), to reinforce the relationships between the content elements.
- A refresher that can be used to instantly recall the details of the chapter at a later date.
- A method of teaching the principles to other people, going around the innermost branches as an introduction to the main topics, and then using the detail branches to ensure the entire topic is well covered, and that your audience can see where the information fits in the overall scheme of things.