Have you thought about creating your marketing plans using Mind Maps? There are many benefits of doing so.
Marketers need plans. But more importantly, you need “buy-in” from everyone involved to ensure the plan receives maximum support. Without that support, you’ll find it much harder to gain traction.
Using NovaMind, those planning sessions are not only more enjoyable, they’re infinitely more productive. All the key performers in your business have input into the mind map, and this relationship causes them to “get on board” and get excited about implementing their ideas. By getting all the information down, a group can see where they are and what’s coming up next. It’s a concise insider’s view.
Like a compass that steers you toward a better course, a mind map is also an excellent tool for guiding and measuring your progress over time. For example, did that “Gen-Y” strategy amount to much? Are your priorities still in line with your efforts in time and cost? Do people know the customer goals to reach for and are they still heading in the right direction to meet those goals? A marketing mind map is a powerful resource with insight about a project’s status and health.
There’s more information about doing your business planning, including marketing plans here.